Our Process
We will get better with each collection, and we will be transparent with how we can continue to improve.
Reconstructed old clothing
We construct our pieces from secondhand or unwanted textile and clothing. The old garments are deconstructed, utilizing undamaged areas to sew entirely new garments.
Handmade
Most of our items are completely constructed by one single person rather than a typical fast fashion assembly line process. From patternmaking to sewing the brand label onto your final Alterreal piece, endless amounts of time and love have been woven into it.
Responsible Manufacturing
We ensure our production of new materials (trims and packaging) are at the very least of recycled contents that have been certified. In the near future, we aim to source fully biodegradable or infinitely recyclable materials.
Slow and Intentional
Slow fashion is the approach we take in our design and production methods. We believe fashion should be cute but intentional. We take time in ensuring our designs are lasting and stay attractive for a long time.
Rethink is a sub brand of Alterreal, exploring circular design and increased functionality that will be more unisex. Rethink is unisex, cleaner, slightly playful in contrast to Alterreal's light hearted, playful, girly nature.
